Ten New Luxury Destinations in Austria

Landal and Alps Resorts Enter Strategic Partnership
Starting May 2025, Landal and Alps Resorts will enter into a partnership that brings together the strengths of both companies. Landal has been syn-onymous with high-quality holiday parks in natural settings for decades, while Alps Re-sorts offers exclusive accommodations and first-class service in the Alps. With the addi-tion of ten ALPS Resorts, Landal will be able to offer guests a total of 25 wintersports destinations. These ALPS destinations will be available on Landal’s platforms from May onward.

The resorts located in Carinthia, Salzburger Land, Vorarlberg, Tyrol, and Styria offer premium accommodations set amid spectacular landscapes and provide holiday experiences for every-one—from thrilling winter activities like skiing and snowboarding to summer adventures close to nature such as hiking and mountain biking.

“With Alps Resorts, we have found an experienced and like-minded partner that enables us to add some of Austria’s most impressive Alpine destinations to our offering. This partnership strengthens our portfolio of exclusive accommodations as well as both companies’ expertise in leisure and holiday park management. Our Landal resorts are highly popular, particularly due to their prime locations. Many have direct access to ski slopes and hiking areas. High-quality facili-ties such as restaurants, kids' clubs, and swimming pools, as well as the luxury and privacy our guests enjoy, also greatly contribute to their appeal,” says Mikael Andersson, CEO of Landal.

Luxury and Comfort in the Austrian Alps The ten Alps Resorts destinations are in some of the most beautiful winter sports areas and of-fer a perfect blend of modern Alpine chic and traditional comfort. The accommodations, suitable for two to ten guests, are characterized by high-end furnishings and a cozy atmosphere that’s ideal for nature lovers, adventurers, and families alike.

Gradual Expansion of the Portfolio From May 2025, the following destinations will be bookable via Landal: Naturchalets Turracher Höhe, Turrach Suites 410, Alpendorf Dachstein West, Kreischberg Cha-lets, Carpe Solem Rauris, Bergresort Zugspitze Ehrwald, Dorfresort Kitzbühel, Bergresort Gerlitzen, Bergresort Tauernblick, and Montafon Suites Schruns.

With this expanded range of luxury accommodations in some of Austria’s most beautiful regions, Landal now appeals to an even broader audience—from ski and outdoor enthusiasts to families and wellness seekers.

Thomas Payr, Managing Director of Alps Resorts, says: “With Landal, we have a reliable part-ner whose extensive database and strong international marketing perfectly complement our business. Together, we aim to further increase brand awareness, especially in the Benelux re-gion. Our investors also welcome this partnership with a trustworthy long-term partner. We are excited to offer some of our top resorts through Landal and look forward to a successful and long-lasting collaboration.”

About ALPS RESORTS
Under the ALPS RESORTS brand, ALPS Residence Holidayservice GmbH operates over 45 holiday resorts in the Austrian Alps, making it one of Austria's leading hotel chains. The portfolio ranges from cosy apartments and comfortable holiday homes, some located directly on the ski slopes, to premium chalets with private wellness areas and glamping accommodations. In 2025, ALPS RESORTS was named Austria’s fastest-growing company by the Financial Times, earning the title "Europe’s Long-term Growth Champions 2025."